The premier representation and management agency of professional hockey athletes.

Marketing Services


NSM’s marketing group is unrivalled in the player representation space.  Our in-house expertise allows the firm to provide our clients with significant additional revenue derived from regional, national and international marketing and endorsement opportunities. Our network of corporate relationships and wide range of marketing expertise provides NSM clients with a major advantage in securing spokesperson roles, endorsements, and many other types of promotional assignments.


Brand Spokesperson

Case Study: P.K. Subban and Hyundai

Montreal Canadien P.K. Subban is passionate about many things, not the least of which is his place in the community and the importance of helping those less fortunate.  In 2012, P.K. partnered with Hyundai to become the face of the Hyundai Hockey Helpers program.

Hyundai has identified that too many kids in Canada are unable to afford the sometimes untenable expense of playing hockey.  That’s why they started the Hyundai Hockey Helpers program.  Through this amazing effort, Hyundai and Hyundai dealers will support the first 1,000 kids and pay all the program operating expenses, donations from the public will go directly to helping even more kids get in the game.

P.K. is prominently featured in the program’s advertising and makes regular appearances to support the great work that Hyundai is doing for the sport of hockey in Canada.
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Marketing Opportunity: Brand / Product Endorsement

Case Study: Steven Stamkos & Nike

From his early days on the ice in the Toronto suburb of Markham, Ontario to his meteoric rise through the ranks of the NHL, Steven Stamkos has been a star at every level in his hockey career.  

Nike identified Steven’s star power early on, and together, the brand and the athlete have worked closely to build an incredible partnership.

Steven not only relies on Nike’s unparalleled technology for his apparel, base-layer and footwear needs, but also embraces the Nike brand in his everyday life.

Steven and Nike have truly built a partnership that goes beyond a “traditional” endorsement.

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